Unibo CEO Alexis Wicén to Moderate Panel at Mare Balticum Gaming & Tech Summit in Vilnius

Later this month, industry leaders and innovators will gather in the Lithuanian capital for one of the most anticipated events in the European gaming and tech calendar: the Mare Balticum Gaming & Tech Summit. Hosted at the Hilton Hotel in Vilnius on May 27–28, the summit brings together thought leaders, policymakers, entrepreneurs, and creatives for two days of insightful panels, forward-thinking discussions, and high-level networking.

Unibo is proud to announce that our CEO, Alexis Wicén, will not only attend but also take center stage as the moderator of a major panel titled “Online Casinos and the Future of Gaming Content.” The session promises to be a highlight of the summit, tackling one of the industry’s most rapidly evolving and strategically vital areas: gaming content.

Why the Mare Balticum Summit Matters

Now in its seventh edition, the Mare Balticum Gaming & Tech Summit has established itself as a boutique but powerful platform for exploring the future of iGaming, compliance, fintech, blockchain, and artificial intelligence in the Baltic and Nordic regions. It’s renowned for combining intimate, high-impact discussions with serious regulatory and business insight.

Unlike larger conferences that often prioritize scale over substance, Mare Balticum strikes a balance. It offers a curated experience where every panel counts, and every attendee—from legal experts to C-level executives—has a voice. It’s no wonder that the summit has become a must-attend event for companies like Unibo that are actively shaping the future of online gaming and technology.

This year’s theme centers around regulatory convergence, innovation, and sustainable growth—and the agenda is packed with panels on everything from ESG strategy and AI governance to crypto compliance and immersive gaming trends.

Vilnius: A City of Ideas and Innovation

It’s fitting that the summit takes place in Vilnius, a city fast emerging as a regional powerhouse for tech, creativity, and digital transformation. The Lithuanian capital has been attracting startups and international tech firms with its business-friendly policies, vibrant culture, and highly educated talent pool.

In recent years, Vilnius has also made a name for itself in the iGaming and fintech sectors. Its regulatory environment—progressive yet grounded—provides fertile ground for both innovation and compliance. As more companies explore decentralized gaming models, AI-enhanced products, and real-time engagement tools, Vilnius has become the ideal backdrop for critical discussions about the direction of the industry.

And beyond the boardrooms and conference halls, Vilnius is a city full of charm. From its cobbled Old Town—a UNESCO World Heritage Site—to its cutting-edge art galleries and buzzing café culture, the city offers a perfect blend of heritage and progress. For summit attendees, Vilnius promises not just a business trip, but a memorable experience.

The Panel: Online Casinos and the Future of Gaming Content

On the first day of the summit, Unibo’s Alexis Wicén will moderate the panel “Online Casinos and the Future of Gaming Content”, a session designed to tackle some of the most pressing and fascinating questions in the digital gaming world.

As online casinos evolve beyond traditional formats, the very concept of “gaming content” is being redefined. The days of simple slot machines and repetitive game mechanics are giving way to narrative-driven games, skill-based challenges, and immersive digital environments. The modern player is no longer just a consumer of games—they’re participants in experiences.

Key Themes of the Panel:

1. The Next Generation of Casino Games: Interactive, Immersive, and Retention-Focused
Casino games are evolving, not just visually but structurally. From interactive slot adventures to multiplayer environments, developers are focusing on making each session more rewarding and replayable. The panel will discuss how content creators and platforms can stay ahead in designing games that do more than just entertain—they retain.

2. Gamification: More Than a Buzzword
Gamification has become a staple of user engagement, but how effective is it really? And how can it be used to foster long-term loyalty rather than just short-term spikes in activity? Alexis and the panelists will dissect gamification layers that work—and those that don’t.

3. Storytelling and Branded Content as Acquisition Tools
As differentiation becomes more difficult in an increasingly crowded space, storytelling and branded content offer a compelling route to user acquisition. The panel will examine how powerful narratives and partnerships with entertainment brands are shaping the next wave of casino offerings.

4. Balancing Entertainment and Responsibility
With all the focus on engagement and immersion, there’s an equally critical conversation to be had about responsible gaming. How can developers and operators ensure that new forms of content are not just sticky, but safe?

5. Open Ecosystems and Tech Frameworks (Featuring NuxGame)
The session will question whether the industry is drifting toward generic offerings—and how businesses can maintain uniqueness in an open framework.

6. Marketing Meets Content: Social, Personalization, and Influencers
Marketing strategies are becoming deeply intertwined with content development. Personalized promotions, influencer-led campaigns, and real-time social features are now critical to how games are discovered and monetized. Expect a spirited discussion on what modern marketers need to understand about evolving player behavior.

The Panelists

Joining Alexis on stage are four distinguished voices from across the iGaming and tech ecosystem:

• Jekaterina Dubnicka, Head of Marketing and Communications
  Jekaterina brings a seasoned view on how marketing strategies are evolving alongside gaming formats. Her insights on data-driven personalization and multi-channel campaigns will offer a marketing-forward lens on content strategy.

• Jovita Morta Gabne, Managing Partner at GABNÉ.GABNYS
  An expert in entertainment and tech law, Jovita will ground the discussion in the legal realities of content design and delivery—from IP considerations to responsible gaming compliance.

• Cliona Griffin, Business Development Manager at Relax Gaming
  Cliona will offer a publisher’s perspective on what makes gaming content viable in today’s market, and how studios are responding to demand for fresh, differentiated experiences.

• Denis Kosinsky, COO at NuxGame
  Denis will spotlight backend innovations, frameworks for content delivery, and how platforms can empower operators to stand out without reinventing the wheel.

A Word from Alexis Wicén

Speaking ahead of the summit, Unibo CEO Alexis Wicén shared his thoughts on what makes this panel so timely:

“The digital casino experience is being reshaped in real-time. We’re seeing a shift from passive play to active engagement—and content is at the heart of that. This panel is about connecting the dots: from design and tech to marketing and regulation. I’m excited to hear how different parts of the industry are approaching this evolution, and how we can build more meaningful, responsible, and successful gaming experiences.”

As the moderator, Alexis will steer the discussion to ensure a dynamic mix of strategic foresight, technical depth, and actionable insights.

Unibo at the Forefront of Gamification and Retention

For Unibo, participation in this summit is more than symbolic. We are deeply committed to shaping the future of online casino engagement through our cutting-edge gamification and loyalty solutions. From missions and tournaments to real-time rewards and performance insights, our platform helps operators boost user retention in a sustainable and scalable way.

We believe the future of online gaming lies in experiences, not just games—and this panel aligns perfectly with our vision.

Join Us in Vilnius

Whether you’re a game developer, platform provider, operator, marketer, or legal advisor, the Mare Balticum Gaming & Tech Summit is a chance to recalibrate, reconnect, and reimagine the future.

And if you’re attending, don’t miss Alexis Wicén’s panel on “Online Casinos and the Future of Gaming Content”. The conversation promises to be rich, relevant, and full of ideas you can take back to your own business.