Unibo Shines at iGaming Germany: CEO Alexis Wicén Moderates Panel on Player Retention Through Behavioral Science

Unibo Ltd., a leading innovator in player engagement and retention solutions, made a significant impact at the iGaming Germany event held in Munich. The conference, organized by Eventus International, brought together the brightest minds in the iGaming industry to discuss the latest trends and technologies. Unibo’s CEO, Alexis Wicén, moderated an insightful panel discussion on “From Theory to Practice: Implementing Behavioral Science and Psychology for Player Retention.”

Panel Highlights

The panel featured prominent industry leaders:

• Filip Janczak, Co-Founder and Director of Creatos Media
• Mark Dieckmann, CEO of Winfellas Ltd.
• Ninia Chkheidze, COO of Crosscreators

Alexis Wicén guided the discussion, diving deep into how behavioral science and psychology can be leveraged to enhance player retention. Here are some key takeaways from the panel:

1. Understanding Player Psychology:
   • The panelists emphasized the importance of understanding the psychological motivators behind player behavior. By leveraging insights into player psychology, iGaming operators can create more engaging and satisfying experiences.
2. Effective Behavioral Techniques:
   • The discussion highlighted various behavioral techniques, such as using rewards and incentives, to foster player loyalty.
3. Balancing Ethics and Engagement:
   • A crucial part of the conversation focused on the ethical considerations of using behavioral science. Ninia Chkheidze spoke about the responsibility operators have in ensuring that their strategies do not encourage harmful gambling behaviors.
4. Practical Implementation:
   • Filip Janczak provided practical advice on implementing these theories into actionable strategies. His insights from Creatos Media highlighted the importance of using online tools for best effect.
5. Future Trends:
   • The panelists also discussed future trends in behavioral science and its application in iGaming. They agreed that advancements in technology would further enhance the ability to create tailored experiences that boost retention.

Unibo’s Commitment to Innovation

Unibo’s participation in iGaming Germany underscores its commitment to staying at the forefront of industry innovation. The company’s platform, which is supplier, game, and platform agnostic, allows operators to run casino campaigns across any combination of games. This flexibility, combined with real-time statistics and a range of campaign types, makes Unibo a dream solution for CRM and casino teams.

The panel moderated by Alexis Wicén not only showcased Unibo’s expertise but also highlighted the collaborative spirit of the iGaming community. By bringing together experts from various fields, the discussion provided attendees with valuable insights into the practical application of behavioral science in player retention.

Looking Ahead

Unibo looks forward to continuing its engagement with industry events and fostering discussions that drive the iGaming industry forward. The insights and strategies shared at iGaming Germany will undoubtedly contribute to the ongoing evolution of player retention practices.

For more information about Unibo’s innovative solutions and upcoming events, follow Unibo’s official linkedin.