Unibo Gamification Suite: Empowering Player Engagement through Advanced Segmentation

In the dynamic world of online gaming, providing personalized experiences and targeted rewards to players is paramount for fostering engagement and loyalty. Unibo understands the importance of customization and has developed a powerful segmentation tool within its Gamification Suite. This advanced tool enables Unibo’s customers to offer tailored promotions and rewards to specific player segments, enhancing their gaming experience and driving long-term satisfaction. In this article, we will delve into the details of how the Unibo segmentation works and explore why it is a game-changer for online gaming operators.

Understanding Unibo’s Advanced Segmentation

Unibo’s segmentation tool offers a comprehensive set of features that empower CRM teams to deliver promotions and rewards based on player value and preferences. The segmentation functionality ensures that only players who are part of a specific campaign, such as Missions, Tournaments, Jackpots, Prize Drops, Races, and Chases, can see the campaign when they open a game. This targeted approach allows operators to create promotions that are relevant and engaging to the players involved, maximizing their enjoyment and participation.

Customizable Segmentation for Personalized Experiences

One of the key strengths of Unibo’s segmentation tool lies in its flexibility and customization options. When setting up a campaign in the Unibo Backoffice, operators have multiple segmentation choices at their disposal. The tool offers three primary segmentation options:

1. Choose all players: This straightforward option allows operators to include all players in a particular campaign, ensuring broad participation.
2. Upload a CSV-file: With this option, operators can upload a CSV-file containing a list of specific users they want to target for a campaign. This feature enables more precise and targeted promotions to a select group of players.
3. Customizable segmentation: Unibo’s customizable segmentation feature is where the true power of the tool comes into play. Operators can define specific player segments using a combination of filters, AND and OR statements, to create highly targeted campaigns. The available filters are determined during the integration with the Player Account Management platform and cover a wide range of criteria. From standard filters like registration date, tags, currency, country, and VIP level, to more sophisticated filters such as player preferences, previous campaign wins, and game category preferences, operators have the flexibility to tailor promotions based on individual player characteristics and behaviors.

Enhancing Customer Rewards and Engagement

The Unibo segmentation tool revolutionizes the way online gaming operators offer rewards and create engaging promotions for their players. Here’s how it benefits both operators and players:

1. Personalized Experiences: By utilizing advanced segmentation, operators can create personalized experiences for their players. Tailoring promotions and rewards based on player value, preferences, and past interactions ensures that players receive offers that resonate with their gaming habits and interests. This level of personalization enhances player satisfaction and engagement.
2. Targeted Rewards: With the ability to segment players based on various criteria, operators can offer rewards and promotions that match specific player segments. VIP players can enjoy exclusive and valuable promotions tailored to their gameplay, while smaller players can be offered promotions that suit their gaming preferences and activity levels. This targeted approach increases the perceived value of the rewards and boosts player loyalty.
3. Efficient Campaign Management: The Unibo segmentation tool streamlines campaign management for operators. The customizable segmentation filters enable operators to precisely define the player segments they want to target, ensuring that promotions reach the right audience. This level of efficiency saves time and resources, allowing operators to focus on creating engaging campaigns rather than deploying promotions to a broad and less targeted audience.
4. Maximized Player Retention: By offering rewards and promotions tailored to individual players, operators can significantly enhance player retention. Personalized experiences and targeted rewards create a sense of exclusivity and appreciation, encouraging players to continue their gaming journey with the operator. Players feel valued and recognized, fostering long-term loyalty and driving sustainable growth for the operator’s business.

Unlock the Power of Unibo Segmentation

Unibo’s advanced segmentation tool within the Gamification Suite empowers online gaming operators to elevate player engagement, offer personalized experiences, and drive player loyalty. By harnessing the customizable segmentation filters and targeted campaign capabilities, operators can create a gaming environment that resonates with players on an individual level. The result is increased player satisfaction, enhanced rewards, and a thriving gaming community.

Embrace the power of Unibo’s advanced segmentation and unlock the potential to deliver captivating promotions and rewarding experiences to your players.