Unibo CEO Alexis Wicen to Join Player Retention Panel at SBC Summit Malta 2025

Unibo is proud to announce that our CEO, Alexis Wicen, will be speaking at the upcoming SBC Summit Malta 2025, joining an expert panel discussion on one of the industry’s most critical topics:

“Player Retention and Loyalty: Data-Driven Strategies and Key Trends for 2025-2026.”

As the iGaming landscape becomes increasingly competitive and player expectations continue to evolve, the ability to retain and engage players is no longer a nice-to-have—it’s essential. This panel will unpack the latest trends in player loyalty across demographics, explore how regional behaviors impact retention strategies, and highlight how data is being leveraged to drive meaningful, long-term engagement.

With Unibo’s core mission rooted in gamified player engagement, Alexis brings a unique perspective to the conversation. He’ll share insights from our work with leading operators, revealing how real-time engagement tools, missions, and personalized experiences are transforming retention in markets around the world.

“Retention isn’t just about keeping players active—it’s about giving them a reason to return, day after day,” says Alexis Wicen. “This panel is a fantastic opportunity to challenge traditional approaches and explore what loyalty truly looks like in 2025 and beyond.”

Unibo’s platform was built on the belief that rewards should be earned, not handed out, and that player engagement should be fun, dynamic, and measurable. That’s why our tools focus on in-game experiences that can be triggered live, adapted in real time, and personalized to suit each operator’s needs.

As the panel delves into regional nuances—from gamification trends in mature European markets to personalization tactics gaining traction in emerging territories—Alexis will highlight how flexible technology and sharp data insights can create loyalty strategies that scale globally while feeling local.

📍 Catch Alexis live at SBC Summit Malta 2025 – June 2025
🎙 Panel: Player Retention and Loyalty: Data-Driven Strategies and Key Trends for 2025-2026
🔗 Learn more about SBC Summit Malta

Stay tuned for live updates and key takeaways as we bring the conversation from Malta back to our community.