EGR Nordics Briefing


Unibo’s commitment to revolutionizing the iGaming industry takes a significant leap forward as our CEO, Alexis Wicen, leads a pivotal roundtable discussion at the prestigious EGR Nordics Briefing. The topic, “Rallying for retention: strengthening customer loyalty through improved UX in the Nordics,” resonates deeply with Unibo’s ethos of delivering exceptional player experiences.

Enhancing User Experience

The digital landscape of iGaming is rapidly evolving, and at Unibo, we understand that the key to retaining players is through an unmatched user experience (UX). Our CEO, Alexis Wicen, with years of expertise in iGaming, shares insights on how cutting-edge UX can transform player engagement and loyalty, particularly in the competitive Nordic market.

Unibo’s Approach to Retention

At Unibo, we believe in creating a seamless and engaging gaming environment. Our products are designed to be intuitive, responsive, and personalized, ensuring that every interaction adds value to the player’s journey. From missions and tournaments to innovative jackpot systems, our platform keeps players captivated and coming back for more.

The Importance of Understanding Player Psychology

Understanding player psychology is at the heart of Unibo’s strategy. By analyzing player behavior and preferences, we tailor experiences that resonate with different player types. This approach not only enhances the gaming experience but also fosters a deeper connection between the player and the brand, leading to increased activity and Customer Life Time.

Implementing Best Practices in the Nordics

The Nordic region, known for its tech-savvy population and regulated iGaming market, presents unique challenges and opportunities. Alexis Wicen’s discussion emphasizes how Unibo’s adaptable and agnostic solutions are ideal for this market, offering operators the flexibility to cater to a diverse player base.


Unibo continues to lead the way in the iGaming industry, and our participation in the EGR Nordics Briefing is a testament to our commitment to innovation and player retention. With Alexis Wicen at the helm, Unibo is set to redefine the standards of player loyalty and engagement through superior UX.

Stay tuned for more insights and updates from Unibo, and explore how our solutions can elevate your iGaming platform. Together, let’s transform the future of online gaming.

Do not hesitate to reach out for more information about Unibo and our Retention tools.





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