Unibo at SBC Summit 2024: Unveiling Player Data and Trends for iGaming’s Future

As the iGaming industry continues to evolve at a rapid pace, understanding the changing dynamics of player behavior is more critical than ever. This year, Unibo CEO Alexis Wicen will be taking the stage at the prestigious SBC Summit in Lisbon as part of a key panel discussion: “Analysing Player Data and Trends for 2023/2024”. This panel, packed with insights from industry leaders, promises to uncover pivotal trends and provide actionable strategies to help iGaming operators stay ahead of the curve in an increasingly competitive market.

The SBC Summit is renowned as one of the most significant events in the iGaming calendar, and this year, it has outdone itself by expanding its reach and scope. Boasting over 450 speakers, 600 exhibitors, and more than 25,000 industry professionals in attendance, it’s set to be an unmissable event for anyone serious about staying on the cutting edge of the iGaming world.

The Role of Player Data in Shaping the Future of iGaming

Data has become the lifeblood of modern business, and the iGaming sector is no exception. Understanding the habits, preferences, and behaviors of players allows operators to fine-tune their offerings, boost engagement, and improve retention rates—all of which lead to greater profitability.

During the SBC Summit, Alexis Wicen, alongside other industry leaders such as Maxim Verplanken, Head of Product at Happening, and Alexandra Breinig, Casino Sales Manager at EveryMatrix, will dive into the latest player data for 2023/2024. Moderated by Ross Parkhill, CEO of Rhino Entertainment Group, this session will offer a deep dive into how data-driven strategies are reshaping the industry.

Some key areas of focus will include:

• Identifying emerging player preferences and behavioral trends.
• Leveraging data to enhance player engagement and retention.
• Understanding the role of real-time data in optimizing the player experience.
• How AI and machine learning are transforming player analytics.
• The importance of personalization in modern iGaming.

2023/2024: The Trends That Matter

As the panelists at the SBC Summit will discuss, 2023 has already seen a number of trends that are shaping the way players interact with online casinos and betting platforms. Understanding these shifts is crucial to staying competitive and relevant.

Here are some of the most important trends that are expected to dominate through 2024:

1. The Rise of Mobile Gaming

Mobile-first is no longer just a trend; it’s a reality. Today’s players expect seamless gameplay, responsive interfaces, and immersive experiences, all from the palm of their hands. The shift from desktop to mobile has been accelerating over the past few years, and the trend is expected to continue growing. For iGaming operators, optimizing for mobile is no longer optional—it’s essential.

2. Personalization Through AI and Machine Learning

AI-driven personalization has become a game-changer for online casinos. Using sophisticated algorithms, operators can now tailor promotions, game recommendations, and content based on each player’s unique preferences and behaviors. This not only enhances the player experience but also boosts engagement and loyalty.

During the panel, Wicen and the other speakers will likely explore how AI can be harnessed to create a more engaging, dynamic experience for players, allowing operators to stay one step ahead of their competition.

3. The Growth of Esports Betting

Esports continues to rise as a dominant force in online betting. What started as a niche market has quickly become one of the most exciting opportunities for operators to tap into a younger, highly engaged audience. Understanding the preferences and behaviors of this new breed of player will be key for operators looking to maximize their potential in the esports betting space.

4. Responsible Gambling and Player Protection

As regulation becomes more stringent across the globe, responsible gambling has moved to the forefront of industry priorities. Players are increasingly aware of the importance of player protection measures, and operators must be proactive in ensuring a safe, transparent, and responsible gaming environment.

At the SBC Summit, player protection will be a significant point of discussion, particularly in terms of how data can be used to identify problematic behaviors early on and how to implement real-time interventions.

5. The Gamification of Casino Experiences

The integration of gamification elements—such as missions, leaderboards, and achievements—into online casino experiences has been proven to increase player retention and engagement. This trend is set to grow even further, as players seek out more interactive, rewarding, and social experiences within their gameplay.

Alexis Wicen, as the Co-founder of Unibo, a company that specializes in adding a layer of excitement and engagement through tools like missions, tournaments, and prize drops, will offer insights into how gamification can transform the player journey and enhance the overall experience.

What’s Next? Actionable Insights for iGaming Operators

The wealth of data available today gives iGaming operators an unprecedented opportunity to optimize their offerings and cater directly to player preferences. But simply having data isn’t enough—it’s how you use it that counts. During the panel, Wicen and his fellow speakers will provide actionable insights on how to:

• Utilize real-time data to keep players engaged and ensure that they return for repeat visits.
• Develop a personalized experience for each player, tailoring content and promotions to match their behavior.
• Implement cutting-edge technologies like AI and machine learning to predict trends before they happen and react to player behaviors in real-time.
• Leverage gamification tools to create more immersive and rewarding experiences for players.
• Ensure that responsible gambling measures are not only in place but actively promoted, utilizing player data to identify early warning signs and prevent problem gambling before it escalates.

SBC Summit 2024: A Glimpse Into the Future

With 2024 on the horizon, the iGaming industry is at a crucial juncture. As new technologies and trends continue to emerge, staying ahead of the game will require operators to be more data-savvy and player-focused than ever before. The SBC Summit offers a unique platform to explore these new trends and strategies, and Unibo is excited to be at the forefront of this journey.

Alexis Wicen’s participation in the “Analysing Player Data and Trends for 2023/2024” panel at SBC Summit will undoubtedly be one of the highlights of the event. His expertise in using real-time data to drive player engagement, alongside the innovative tools Unibo offers, makes him a key voice in the ongoing conversation about the future of iGaming.

As Wicen shares his insights on how to harness player data and trends to optimize engagement and drive innovation, iGaming operators attending the event will walk away with actionable strategies to enhance their offerings and stay competitive in this dynamic, rapidly evolving landscape.

Join Unibo at SBC Summit 2024 and be part of the future of iGaming.