Unibo CEO Alexis Wicen to Moderate Key Panels at the 5th Annual Cyprus Gaming Show 2024

As the gaming industry continues to expand and diversify across regions, events like the Cyprus Gaming Show have become central to driving growth and innovation. This year, Unibo’s CEO, Alexis Wicen, will be a prominent figure at the event, moderating two key panels that delve into critical aspects of the industry’s future: affiliate marketing and responsible gaming.

The Cyprus Gaming Show, set to take place on October 23rd and 24th in Nicosia, Cyprus, promises to be the most comprehensive gaming conference in the region. The event attracts gaming operators, suppliers, service providers, affiliates, compliance professionals, regulators, and investors, all seeking to make meaningful connections and explore the latest industry trends. With a focus on fostering sustainable business growth and partnerships, the show offers a platform for industry leaders to share insights, exchange ideas, and shape the future of gaming in Cyprus and beyond.

Panel 1: Affiliate Marketing Masterclass – Building Sustainable and Trustworthy Partnerships

Date and Time: Wednesday, 23 October 2024 | 15:00

Affiliate marketing remains a crucial component of the iGaming ecosystem, driving traffic, user acquisition, and growth for operators across the globe. However, in a rapidly evolving and highly competitive landscape, the need for sustainable and trustworthy partnerships is more important than ever.

Moderated by Alexis Wicen, the Affiliate Marketing Masterclass panel will provide attendees with practical insights on how to build long-lasting, mutually beneficial partnerships with affiliates. Key topics include:

• Establishing trust between operators and affiliates, ensuring transparency and fairness in agreements.
• Identifying key performance indicators (KPIs) to measure the success of affiliate programs.
• Strategies for building sustainable relationships that benefit both parties over the long term.
• Addressing challenges such as regulation, fraud prevention, and compliance within affiliate marketing.

Wicen’s vast experience in iGaming and his leadership at Unibo, which provides innovative solutions for player engagement, positions him as a key voice in this conversation. Affiliates and operators alike will walk away with a better understanding of how to create and maintain successful partnerships that drive sustainable growth.

Panel 2: Beyond the Pop-Up – Personalising Responsible Gaming Interventions

Date and Time: Thursday, 24 October 2024 | 11:15

As the iGaming industry continues to prioritize player well-being and comply with increasingly strict regulatory frameworks, responsible gaming has moved to the forefront of operator strategies. Yet, traditional approaches such as one-size-fits-all pop-up warnings and blanket restrictions are proving insufficient. The need for more personalized, data-driven interventions is growing.

The Beyond the Pop-Up panel, moderated by Alexis Wicen, will explore how operators can go beyond generic responsible gaming measures and adopt personalized approaches that genuinely protect players without diminishing their gaming experience. Key topics of discussion will include:

• How to leverage data to identify early warning signs of problem gambling and implement tailored interventions.
• Using behavioral analysis to create responsible gaming interventions that resonate with individual players.
• Balancing player protection with engagement, ensuring responsible gaming practices don’t compromise the enjoyment of the game.
• Integrating responsible gaming seamlessly into the player journey, creating a safer environment without alienating users.

With Unibo’s focus on enhancing player engagement while prioritizing responsible gaming, Wicen will offer valuable insights on how technology can be used to create more meaningful and effective interventions. This panel is essential for operators looking to stay compliant, protect players, and build lasting loyalty in an increasingly regulated environment.

Why the Cyprus Gaming Show Matters

The Cyprus Gaming Show has established itself as a must-attend event for gaming professionals across the region. As the iGaming market in Cyprus continues to grow, this show provides an invaluable opportunity to network, learn from industry leaders, and explore new business opportunities. The event is attended by stakeholders from all corners of the industry, including gaming operators, service providers, payment processors, regulators, and affiliates, making it a comprehensive platform for innovation and collaboration.

The 2024 edition of the show will cover a wide range of topics that are shaping the future of the industry, including emerging technologies, regulatory updates, and player engagement strategies. The panels moderated by Alexis Wicen will play a crucial role in these discussions, providing actionable insights into two of the most pressing issues facing the industry today: affiliate marketing and responsible gaming.

The Future of iGaming in Cyprus

Cyprus continues to emerge as a key player in the iGaming industry, offering a favorable regulatory environment and a burgeoning market for operators looking to expand their reach. With new technologies and evolving player preferences reshaping the landscape, it’s essential for industry professionals to stay ahead of the curve. Events like the Cyprus Gaming Show offer a unique opportunity to do just that—providing a space for collaboration, learning, and growth.

For operators, affiliates, and service providers, attending the show means gaining access to cutting-edge insights that can help them navigate the complexities of the modern gaming environment. From understanding the regulatory landscape to adopting personalized player engagement strategies, the knowledge gained from this event can help drive sustainable success in the years to come.

Conclusion

With Alexis Wicen moderating two essential panels, the 5th Annual Cyprus Gaming Show is set to provide invaluable insights into two critical areas of the gaming industry: building sustainable affiliate partnerships and advancing responsible gaming interventions. As the gaming landscape continues to evolve, Wicen’s leadership and expertise will help attendees understand how to navigate these challenges while seizing new opportunities for growth.

Whether you’re an operator, affiliate, regulator, or service provider, the Cyprus Gaming Show offers a unique platform for learning, networking, and driving business success. Don’t miss the chance to be part of this exciting event and gain the insights you need to thrive in the competitive world of iGaming.