Unibo CEO Alexis Wicen to Moderate Panel at the Scandinavian & Nordic Gaming Show 2024

As the iGaming industry continues to expand into new markets, the Scandinavian and Nordic regions are increasingly capturing the attention of global operators. Unibo’s CEO, Alexis Wicen, will play a key role at the 6th Annual Scandinavian & Nordic Gaming Show (SNGS) 2024, where he will moderate a panel on November 6th. The panel, titled “Boost Revenue: Empowering growth with adaptive CRM and personalized gaming strategies to amplify engagement, foster lasting player loyalty, and elevate overall customer value,” promises to offer valuable insights into the future of player engagement in these competitive markets.

SNGS 2024, to be held in Copenhagen, is one of the most anticipated gaming events of the year, bringing together professionals from across the Swedish, Norwegian, Danish, and broader Nordic gaming sector. This summit is a key platform for exploring the growth opportunities in these emerging markets, and the discussions will span everything from player behavior to legal regulations.

Panel Overview: Adapting CRM and Personalizing Strategies to Boost Revenue

With the panel moderated by Alexis Wicen, the conversation will focus on how adaptive Customer Relationship Management (CRM) systems and personalized gaming strategies can drive growth by boosting player engagement and loyalty. As the Scandinavian iGaming market becomes increasingly competitive, operators need to focus on creating customer-centric experiences that resonate with today’s players.

Some of the panel’s key talking points include:

• How adaptive CRM systems can help operators understand players on a deeper level and adjust campaigns and offers in real-time.
• The role of personalized gaming strategies in driving long-term engagement and increasing the lifetime value of players.
• How to foster lasting loyalty by using data to create personalized journeys and experiences for players.
• Practical examples of how personalization has transformed gaming platforms in the Nordic markets.

The ability to adjust quickly to player preferences through CRM systems that provide real-time insights is becoming a competitive advantage. Operators who leverage these tools to personalize gaming experiences can create a distinct and appealing product in a crowded market.

The Scandinavian & Nordic iGaming Landscape: A Growth Opportunity

The iGaming industry is steadily expanding into new regions, and Scandinavia, with its tech-savvy population and high digital adoption rates, is ripe for growth. The potential of this market is attracting global gaming companies, but there are specific challenges and opportunities unique to the region.

SNGS 2024 serves as a key event for understanding the nuances of the Scandinavian gaming sector. The summit will dive deep into the evolving legal landscape, with particular attention to the changing regulatory frameworks in Sweden, Norway, and Denmark. These regulations are critical to understanding how operators can stay compliant while maximizing their business potential.

Tailored Engagement: The Key to Lasting Loyalty in Scandinavia

One of the significant challenges facing iGaming operators in the Nordic region is building player loyalty in a market where choices are abundant. Players in Scandinavia are highly informed and expect personalized, immersive experiences. By tailoring engagement strategies using data-driven CRM solutions, operators can ensure they meet the demands of this discerning audience.

Alexis Wicen’s extensive experience in the iGaming industry, particularly in driving engagement and retention through Unibo’s comprehensive platform, makes him well-positioned to lead the discussion on this topic. Unibo specializes in creating in-game solutions that are built to enhance player satisfaction and boost retention. This panel will provide key insights on how adaptive CRM systems can be integrated into operator offerings to create more dynamic, responsive player experiences.

Key Themes to Watch at SNGS 2024

In addition to Wicen’s panel, there are several broader themes that will take center stage at SNGS 2024, each aimed at empowering operators to navigate the rapidly shifting iGaming landscape in Scandinavia:

• Legal and Regulatory Frameworks: The legal environment in Scandinavia is complex and evolving, with each country adopting its own approach to gambling regulation. Understanding how these changes impact the market will be a crucial topic at the event.
• Player Behavior and Trends: As player expectations shift, operators need to be agile and responsive. Using data to understand and predict player behavior will be a key competitive differentiator.
• Technological Innovations: Technology continues to shape the iGaming industry, and the latest advancements, from AI-driven personalization to enhanced payment solutions, will be showcased at the event.
• Collaboration and Networking: With stakeholders from across the gaming ecosystem in attendance, SNGS 2024 offers a unique opportunity for operators, software providers, regulators, and innovators to connect and collaborate.

Why This Panel Matters for iGaming Operators

In today’s iGaming environment, focusing on player engagement and retention is more important than ever. As the industry moves toward a more player-centric approach, understanding how to leverage adaptive CRM and personalization can be the difference between success and failure in competitive markets like Scandinavia.

By attending the panel moderated by Alexis Wicen, operators will gain actionable insights on:

• How to use data to understand player needs and respond with personalized experiences.
• The importance of fostering loyalty through dynamic, engaging content.
• How real-time adaptive CRM systems can boost revenue and create lasting relationships with players.

For operators aiming to capture market share in Scandinavia, this panel will offer the strategic tools needed to create stronger connections with their player base and sustain growth over time.

Conclusion

The Scandinavian & Nordic Gaming Show 2024 is shaping up to be one of the most important events of the year for anyone involved in the iGaming industry. With key panels like “Boost Revenue: Empowering Growth with Adaptive CRM and Personalized Gaming Strategies,” moderated by Unibo’s CEO Alexis Wicen, attendees will walk away with valuable insights that can shape the future of their business.

As the Scandinavian market continues to grow, staying ahead of player expectations and regulatory changes is critical. This event provides a unique opportunity for operators to learn from industry leaders, network with professionals, and gain the knowledge needed to thrive in one of iGaming’s most exciting regions.