Unibo Heads to iGaming MarTech Amsterdam – A Spotlight on Gamified Engagement with CEO Alexis Wicen

This July, Unibo is heading to one of the most anticipated new additions to the iGaming calendar – iGaming MarTech Amsterdam, hosted by Eventus International. Taking place on 24–25 July 2025 at Novotel Amsterdam City, this inaugural event promises to be a cornerstone gathering for marketing professionals working at the cutting edge of the iGaming industry.

Unibo is proud to announce that our CEO, Alexis Wicen, will be taking center stage as a panel moderator in a standout session exploring the transformative power of gamified engagement in the iGaming space.

A First-of-Its-Kind Marketing-Focused iGaming Summit

iGaming MarTech Amsterdam marks a bold new chapter in iGaming event programming. Unlike traditional expos, this summit is laser-focused on the marketing side of the industry – the technologies, strategies, and regulatory considerations that power player acquisition, retention, and long-term brand growth.

The two-day summit promises in-depth discussions on:

• Search Engine Optimization (SEO) in a hyper-competitive landscape

• Cutting-edge MarTech tools driving campaign performance

• Data-driven decision-making and real-time personalization

• Navigating global marketing compliance standards

The event will attract a dynamic mix of CMOs, brand strategists, data analysts, and compliance professionals, providing a fertile ground for knowledge-sharing, trend-spotting, and collaboration.

The Panel: Gamified Engagement in iGaming

At the heart of this conference is a thought-provoking panel moderated by Unibo CEO Alexis Wicen, bringing together three influential voices who are redefining how brands captivate, entertain, and retain players in an increasingly saturated market.

Joining Alexis on stage:

• 🎯 Mark McGuinness, CMO at DevilFish Poker.

• 📚 Elliott Rayner, Director of Marketing & Growth at OWOW Agency

Together, the panel will explore questions like:

• What does meaningful engagement look like in today’s gamified world?

• How can AI and real-time mechanics transform the player journey?

• Where does compliance intersect with creativity?

Expect bold ideas, practical takeaways, and a fresh look at how gamification continues to evolve as both a marketing strategy and a player-first philosophy.

Why It Matters for Unibo

As a pioneer in gamification technology for iGaming operators, Unibo lives and breathes the belief that every interaction should be meaningful, measurable, and memorable. Alexis’ role on this panel reflects our ongoing commitment to helping partners increase lifetime value through engaging, personalized player experiences.

By leading this conversation, Alexis will highlight how platforms like Unibo are empowering operators to go beyond bonuses and build loyalty through interaction – transforming passive players into active communities.

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If you’re attending iGaming MarTech Amsterdam, don’t miss this essential session on gamified engagement. We’ll see you in Amsterdam – ready to explore what’s next in iGaming marketing.

For more information on the event, visit Eventus International or follow us on LinkedIn for live updates from the show floor.