Here at Unibo, we believe that continuous learning and knowledge-sharing are vital for our growth and success as a SaaS company in iGaming. That’s why we established the Unibook Club, a weekly gathering where our team delves into thought-provoking books that expand our understanding and enhance our approach to work. In this article, we will explore the Unibook Club and the valuable insights we gained from our recent read, “Continuous Discovery Habits” by Teresa Torres.

Introducing Unibook Club: Fostering Growth through Shared Knowledge

The Unibook Club is a core component of our company culture. Every Friday, our team members come together to discuss a book that is carefully selected to offer valuable insights and stimulate innovative thinking. We believe that continuous learning is crucial for staying ahead in the fast-paced iGaming industry, and the Unibook Club provides an avenue for our team to enhance their skills, expand their knowledge, and foster a culture of collaboration.

When we have read a good book, we want to share this with you, our readers, clients and potential future clients.

Diving into Continuous Discovery Habits

During our recent book club sessions, we explored “Continuous Discovery Habits” by Teresa Torres. This book serves as a comprehensive guide for product teams, particularly those in SaaS startups, to ensure they are building the right products that resonate with their customers.

Continuous discovery is a mindset and a set of practices that enable product teams to make informed decisions based on evidence and customer insights. It emphasizes the importance of ongoing learning, experimentation, and validation throughout the product development lifecycle. Teresa Torres provides practical strategies and frameworks that help teams adopt these habits and align their efforts with customer needs.

Building the Right Things: How Continuous Discovery Helps Product Development

For iGaming SaaS startups, building the right things is paramount to achieving sustainable growth and customer satisfaction. By embracing continuous discovery habits, these companies can reduce the risk of developing products that fail to meet customer expectations. Here are some key ways in which continuous discovery can benefit other startups in iGaming:

1. Customer-Centric Approach: Continuous discovery encourages SaaS startups in iGaming to prioritize customer feedback and insights. By consistently engaging with customers, conducting user interviews, and leveraging data-driven techniques, startups can gain a deep understanding of their target audience and validate their assumptions.
2. Iterative Experimentation: Through continuous discovery, SaaS startups can embrace an iterative approach to product development. By conducting frequent experiments, testing hypotheses, and iterating based on user feedback, startups can refine their offerings and ensure they are delivering value to customers.
3. Minimizing Waste: Continuous discovery helps startups avoid spending time and resources on features or ideas that do not resonate with customers. By validating assumptions early in the product development process, startups can avoid building unnecessary features and focus on delivering what truly matters to their target market.
4. Adaptability and Learning Culture: Embracing continuous discovery habits fosters a culture of adaptability and continuous learning within SaaS startups. It encourages teams to embrace failure as an opportunity to learn and iterate, leading to more innovative and successful product outcomes.

Sharing the Knowledge: Empowering the iGaming Community

We are passionate about sharing the knowledge and insights we gain through the Unibook Club. We believe that by contributing to the iGaming community, we can help other startups navigate the challenges of product development and foster a culture of continuous improvement.

We really recommend reading this book by Teresa Torres, and hope that it can help others develop company processes for better habits of Continuous Discovery.