Escaping the Build Trap

Unibook Club Reviews: “Escaping the Build Trap” by Melissa Perri

Welcome to the Unibook Club, where knowledge enthusiasts come together to explore the most captivating books that ignite innovation and progress. In our latest literary adventure, we delved into “Escaping the Build Trap” by Melissa Perri — a book that liberates organizations from the shackles of the build trap and introduces them to the world of agile product development.

The Unibook Club Experience

The Unibook Club is a celebration of continuous learning and professional growth. Through our shared passion for literature, we delve into thought-provoking books that offer valuable insights, guiding us towards becoming more effective and adaptive professionals.

Unveiling the Key Concepts of “Escaping the Build Trap”

In “Escaping the Build Trap,” Melissa Perri, a renowned product management expert, uncovers the challenges organizations face when they prioritize building over validating their product ideas. The book unfolds a roadmap to break free from this build-centric mindset and embrace a more agile and customer-centric approach.

1. The Build Trap: Melissa Perri introduces us to the build trap—a scenario where organizations continuously build and release products without validating whether they address actual user needs or create value. This leads to wasted efforts, financial losses, and stagnant growth.

2. Customer-Centricity: The book emphasizes the importance of putting customers at the heart of the product development process. By understanding and empathizing with customers’ pain points and aspirations, organizations can create solutions that truly resonate with their target audience.

3. Continuous Discovery and Delivery: Embracing continuous discovery and delivery allows organizations to validate assumptions, gather feedback, and make iterative improvements. This agile approach reduces the risk of building products that do not meet customer needs.

4. Outcome-Oriented Approach: Shifting the focus from output (building features) to outcomes (achieving specific goals and metrics) enables organizations to measure the success of their products based on real user impact.

5. Cross-Functional Collaboration: The book highlights the significance of fostering cross-functional collaboration among product managers, designers, engineers, and other stakeholders. This collaborative approach ensures everyone is aligned with the product vision and works towards the same objectives.

6. Empowering Product Teams: Empowering product teams with decision-making authority enables them to take ownership of the product and fosters a culture of autonomy, accountability, and innovation.

Why “Escaping the Build Trap” Matters for Us

At Unibo, we can see the immense value “Escaping the Build Trap” brings to our organization:

1. Agile Product Development: Embracing the principles outlined in the book, we can optimize our product development process, ensuring that every feature and enhancement adds genuine value to our clients.

2. Customer-Centric Solutions: By focusing on customer-centricity, we can better understand our clients’ needs and pain points, driving us to create solutions that truly make a difference in their businesses.

3. Continuous Improvement: Adopting continuous discovery and delivery, we can continuously improve our products and services, staying at the forefront of the industry and exceeding client expectations.


“Escaping the Build Trap” by Melissa Perri has been an enlightening journey for the Unibook Club, revealing the power of agile product development. We are excited to integrate the principles shared in this book into our strategies, fostering a culture of customer-centricity, innovation, and continuous improvement. Join us as we embrace the lessons learned from “Escaping the Build Trap,” propelling us and our clients towards a brighter and more successful future.

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