Buy vs. Build: The Unibo Advantage in Promotional Tools
In the rapidly evolving world of online gaming, promotional tools play a pivotal role in enhancing user engagement and driving retention. The pivotal question for many businesses is whether to build these tools in-house or to invest in a ready-made solution. Enter Unibo, a game-changer in the realm of promotional tools, offering a compelling case for the ‘buy’ approach.

The Overlay Advantage
One of Unibo’s standout features is its plug-and-play frontend solution. While other casino gamification tools like Captain Up and Competition Labs provide a headless API, leaving businesses with the daunting task of designing and building their frontend visualization, Unibo simplifies this process with a configurable overlay, which sits next to the game and is placed there with a simple script and the setting of a few cookies. Building such a tool in-house demands a robust UX/UI team, knowledgeable casino managers, and a CRM team attuned to player preferences. Moreover, the development roadmap for most businesses is already brimming with projects, making the addition of such a complex task challenging.

Integration Simplified
Unibo’s approach to integration is refreshingly customer-centric. Instead of imposing standardized requirements, Unibo’s team takes the lead. We adapt to the real-time transactions feed provided by our clients, ensuring seamless integration with the Unibo retention tool. Our adept developers connect with the rewards API from the client’s platform, facilitating the payout process for winning players. This approach starkly contrasts with competitors who often necessitate a standardized feed and rewards API, placing the onus of effort on the client’s development team. Such requirements can lead to significant delays, given the intricate planning and prioritization involved.

Unparalleled Customer Success Team
Unibo’s commitment to its clients extends beyond the initial sale. Our robust Customer Success Team, enriched with years of experience in running online gambling platforms and expertise in the Unibo Retention Tool, ensures that clients extract maximum value. We’re not just a vendor; we’re partners in your success journey. Opting to build such a tool in-house would necessitate a steep learning curve or the need to onboard specialized expertise, both of which can be resource-intensive.

The Unibo Value Proposition
When weighing the ‘buy vs. build’ decision, three core values make Unibo the preferred choice:

1. Time to Market: With its plug-and-play nature, Unibo ensures rapid integration, allowing businesses to leverage its capabilities without delay.
2. Cost and Time Efficiency: By choosing Unibo, businesses can allocate their development resources to other critical projects. The ease of use of Unibo’s back office ensures that casino and CRM teams can operate efficiently. Additionally, the automatic translation feature eliminates the need for coordinating and incurring expenses for promotion translations.
3. Accelerated ROI: The knowledge and expertise of the Unibo Customer Success team ensure that clients can sidestep common pitfalls and capitalize on proven strategies, ensuring a swift return on investment.

In conclusion, while the allure of building an in-house solution might seem appealing, the advantages of opting for a specialized tool like Unibo are undeniable. From seamless integration to unparalleled support, Unibo stands out as the optimal choice for businesses seeking to elevate their promotional strategies.